The BMW 5 Series ActiveHybrid Concept Car at the Geneva Motor Show

Parallel to the world debut of the new BMW 5 Series Sedan at the 2010 Geneva Motor Show, BMW is also presenting the concept of a future-oriented full-hybrid model in the upper midrange segment: The BMW Concept 5 Series ActiveHybrid for the first time offers the combination of a BMW straight-six with electric drive, setting new standards for sporting pleasure at the wheel and superior sustainability in this segment.

Munich: The new concept car offers a particularly good rendition of the new BMW 5 Series Sedan in all its dynamic, efficient and innovative qualities, at the same time representing the ongoing development of the BMW ActiveHybrid X6 and the BMW ActiveHybrid 7 with their drivetrain technology already in production.

The drive system featured in the BMW Concept 5 Series ActiveHybrid consists of a straight-six gasoline engine with TwinPower Turbo technology, eight-speed automatic transmission, and electric drive. Integration of BMW ActiveHybrid technology in a sedan already extremely efficient with its 'conventional' combustion engine reduces both fuel consumption and emissions once again by more than 10 per cent. At the same time the electric motor offers a boost function, supporting the gasoline engine in generating particularly dynamic drive power for an even more sporting driving experience in the car.

Keep checking back with us at Brian Harris BMW as we bring you the latest on the New BMW 5 Series ActiveHybrid!

*image and content provided by bmwusa.com

An Exploration of Elegance and Power. The 2011 BMW 5 Series is here.

A powerful new look with natural athleticism and elegance makes the striking 2011 BMW 5-Series an absolute marvel. The curves and distinct lines on the body give it a very charismatic play between dark and light shadows.

The 2011 BMW 535i will be engaged with a 302 horsepower turbocharged, direct injected 3.0 liter inline-6, with intake-side Valvetronic, while the 2011 BMW 550i gets its recently developed 402-horsepower, twin-turbo direct injected, 4.4 liter V8.

The Business Lounge like interior cabin has more head and leg room and comes with a host of available options that are from the 7 Series family. The 4th generation i-Drive now comes with the its original 7.0 inch screen, or the Proffesional Grade upgraded optional 10.2 inch screen. Optinal Parking Assist technology (which automatically helps you parallel park), back-up camera with top and side views, are some of the amazing luxury amenity options available.

Come to Brian Harris BMW and transport yourself into a driving experience like never before!