College, military,
and more
BMW lists special programs. Whether you qualify depends on your situation.
License, proof of income and residence, Social Security number or Individual Taxpayer Identification Number.
College Graduate and Military programs. Ask us. This page is not a promise.
We will sit down and see what fits.
Bring trade-in info if you have a car to turn in.
See if you qualify
Start with pre-qualification, then we will match the program.
FAQ
What special programs does BMW offer?
BMW lists a College Graduate program and a Military program. Whether you qualify depends on your situation. Ask us. This page is not a promise.
What should I bring?
Driver’s license, proof of income and residence, and your Social Security number or Individual Taxpayer Identification Number. Bring trade-in info if you have a car to turn in.
Updated October 19, 2026. Details come from BMW USA, BMW Financial Services, the Consumer Financial Protection Bureau, the Federal Trade Commission, the Louisiana Department of Revenue, and Louisiana’s Office of Motor Vehicles, as linked on this page. Offers and terms change, so ask us to walk you through yours.
Areas we serve. Shoppers come to us on Airline Highway from across Louisiana and in Baton Rouge, plus New Orleans, Lafayette, and the Mississippi Gulf Coast.
Brian Harris BMW · 12336 Airline Hwy, Baton Rouge, LA 70817 · Sales (877) 391-3018 · Mon–Sat 9:00am–7:00pm · Sunday closed.
Leasing, financing, warranties, and protection plans for drivers in Louisiana and Baton Rouge and the surrounding areas, including Baton Rouge, Gonzales, Prairieville, Dutchtown, Geismar, Denham Springs, Walker, Watson, Central, Zachary, Baker, St. Francisville, Port Allen, Brusly, Plaquemine, Addis, Livingston, Hammond, Ponchatoula, Donaldsonville, St. Gabriel, Shenandoah, Greenwell Springs, Pride, and Jackson, Louisiana.